Thursday, September 18, 2008

iPhone App Store metrics

Average Prices for Apps Are Falling Tracking both the number of apps and their average price, the team found that as more competitors move into the App Store, prices for applications are dropping. On Friday, the average price for an app was $4.65, but by Sunday (after nearly a hundred more apps became available) the average price had dropped to $4.25. Paid-for apps dropped in average price to $5.47 on Sunday from a high of $6.03 on Friday. (All charts and graphs are taken from the Medialets blog.) People Favor Free Apps By tracking reviews of both paid-for apps and free apps, Medialets determined that free apps were not only receiving about 25 percent more reviews than their paid-for counterparts, but that the reviews were generally more favorable. On the five-point rating scale, free apps generally ran about a quarter of a point ahead of paid apps. Some App Developers Are Gaming the System Call it the Yellow Books Method. Due to a weakness in how Apple alphabetizes in the App Store , app developers have realized that symbols list first when users are browsing. Thus, we’re seeing a proliferation of apps with symbols in front of their name, such as !! Solitaire City !! or !FLOverload!. Apple has yet to respond to this weakness. I also talked for a bit with Medialets CEO Eric Litman about the company as a whole. Founded on June 1 and up and running with 14 employees, Medialets is looking to support mobile apps with advertising, first on the iPhone and eventually on other platforms as well. Developers use the Medialets SDK to drop a bit of code into their program, and Medialets sets up a back-end system that rotates ads through, with the Medialets ad server delivering more ads when it detects the user has a connection. The company will also provide analytics to both advertisers and developers. Advertisers will be able to see how their campaign is running, while developers will be able to see how users are interacting with their apps. There aren’t any Medialets-supported apps in the App Store yet. Litman says the company is working to develop several branded applications and hopes to have them in the App Store “within the next few weeks. It takes time to get it right. We’ll probably see others in the market that will look to take shortcuts. They’ll try to replicate the Cost Per Click model of the web, but I don’t think that will have much traction.” Acknowledging that the mobile advertising market has been a tough nut to crack, he argues that the App Store is a game changer. “Apple is the first mobile platform that finally figured out to grow a real ecosystem. You need a central point of distribution, and you need payment baked in.” He notes that Google has already announced a similar scheme for its Android platform and expects to see Microsoft and Nokia announce their own versions of the App Store within the next 12 to 24 months. Apple will take no cut of the ad revenue Medialets will be generating. Litman says Apple’s response to Medialets has been “enthusiatic.” Perhaps Litman’s time working at NeXT, the company Steve Jobs started after leaving Apple and then sold back to Apple, helps, but he’s quick to downplay the connection. “I worked for NeXT years ago as a junior assistant to the guy who knew the other guy who did something important. That’s the extent of it. I knew Steve beyond my time at NeXT only because his wife’s brother worked for me, and even that was cursory.”

Early iPhone App Store metrics: Free iPhone apps get better reviews ...
Medialets, a startup focused solely on providing ads for applications running on the iPhone, is publishing some early metrics about ...
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App Store metrics » VentureBeat
Silicon Valley news about tech money and innovation ... Medialets, a startup focused solely on providing ads for applications running on the iPhone, is publishing some early ...
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Early iPhone App Store metrics: Free iPhone apps get better reviews ...
Early iPhone App Store metrics: Free iPhone apps get better reviews than paid ones
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Medialets
... our product range and offerings.  We are thrilled about the response to our App Store Metrics application, and every day, we hear from top developers, brand marketers, and iPhone ...
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AppleInsider | Apple's App Store could emerge as $1.2B business by ...
He reached this assumption based on recent data on content consumption on the current iPhone without the App Store versus other smartphones. "According to April m:metrics data, 45 ...
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Read all '"Facebook Platform"' posts in Webware
Unlike with Facebook apps, you can charge for iPhone software, and developers keep 70 percent of the money collected through Apple's app store. ... Developers will be able to tap into more extensive metrics on the platform, he ...
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Source: CNET News
NewsDateTime: 9/16/2008

Editor's View
As part of the latest iPhone launch tomorrow Apple will also launch an App Store to allow consumers to buy maps, games and other services over the air ... Metrics. It's not surprising as the experience is familiar, reliable and free.
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Source: New Media Age
NewsDateTime: 13 hours ago

Category: AT&T
Here’s a look at the metrics. The FiOS business was more mixed. Verizon added 176,000 new FiOS TV subscribers for 1.4 ... But a few more days is not going to grab the hype cycle back from Apple, which launched its iPhone App Store two weeks ago. That ...
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Source: ZDNet Blogs
NewsDateTime: 9/4/2008

Category: Amazon
Amazon said Thursday that its Elastic Block Store feature is now available to all ... eBay beats expectations; calls PayPal a “gem” and Skype a “killer” app The ... CEO Jeff Bezos was mum on metrics for Amazon’s developing businesses such as ...
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Source: ZDNet Blogs
NewsDateTime: 9/4/2008

Archive for Enid Burns
Is further consolidation or specialization in store for mobile ad networks? Aug 18, 2008 Execs & Accounts: Univision, Steve ... Crisp Wireless powers the Washington Post's iPhone-optimized site. Jul 15, 2008 Execs & Accounts: Converseon, Technorati ...
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Source: ClickZ
NewsDateTime: 8/22/2008


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